About Prada

1913, Prada was founded in Milan, Italy, by Mario Prada. 1978, taking traditional elements and giving them a modern twist, Miuccia Prada, Mario's grand-daughter, created her most famous bag: the Nylon Tote bag. Brand value: Tradition and innovation: a respect for classic traditions mixed with a constant urge to move forward, to experiment and create something new. Quality: Prada has the traditions of Italian artisans in its blood. Miuccia says "Quality is a point of departure, not a point of arrival."